Guinness Nigeria Plc in her continued effort to
promote corporate social responsibility to the public recorded another
milestone yesterday as it empowers over 50 women from Umuebie in Isiala MbanoLocal Government Area of Imo State with mobile bar and drinks to assist them
improving the living standard of their families valuable and useful.
Declaring open the colourful ceremony which took
place at the Umuebie playground, Marketing and Innovation Director of Guinness,
Mark Mugisha disclosed that that the motive behind the company’s gesture during
the annual August women gathering of the community was a way of making their
brand popular among women as well as promoting the culture of the people by
giving them sense of belonging and appreciating their women hood.
According to him, the role of Guinness in
facilitating the August meeting which was beyond an event creates an exciting
moment and experience which the company strongly pays passionate appeal about.
He said, “the period allows us to be part of the
long lasting celebration of women among the Igboland as they are committed to
standing out and making a remarkable impact towards the development of their
communities”, adding “as a brand, we are committed to supporting, empowering
and cerebrating women in ways most natural to them.”
“It is noted that premium beer Guinness remains a
champion of diversity and inclusion, which is embedded in the brand DNA,
diversity shines brightly all the way from its marketing and communications
assets, through to its experiential, audio, visual and digital expressions. It
is why Guinness’ portrayal of women is distinctly elevated across the
category,” he said.
In his remarks, the traditional ruler of Umuebie
community, Eze Leo Mike Enwerem thanked Guinness for finding his community
ideal to celebrate the women for the second year running. He appealed them to
sustain the effort in their bid to develop and empower the women.
The women leader in the community, Mrs. Gertrude Onuoha in her remarks lauded Guinness for sustaining the event and pleaded them for more assistance, especially renovation of their community health centre.
Highlights of the occasion were the free medical
care giving to the women by the company. The women displayed cultural shows,
dances, and match past competition among the women from various villages that
make up the community. Nigerian musical icon and legend, Onyeka Onwenu was
there to lighten the ceremony.
Recall that the August meeting is a bold and
exciting annual coalition of women of Igbo origin. It is also one further means
by which the brand’s diversity and inclusion mantra is expressed.
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