Excitement
has heightened among shoppers as this year’s edition of KongaYakata
approaches its climax on Monday, December 12, 2022, amid expectations of a rain
of last-minute deals for customers.
KongaYakata, the Black Friday sale of Nigeria’s leading composite e-commerce giant, is widely regarded as the biggest sale of the year in the annual shopping calendar in Nigeria.
Feelers
from within Konga indicate that the management of the company has put together
a campaign-ending range of special offers as the countdown begins to the end of
the promotion on December 12. This comes against the backdrop of requests from
some quarters for an extension to the end date of KongaYakata 2022 to
accommodate customers who often commence their festive season shopping late.
However, sources at Konga are optimistic that while there may not be an
extension in date, shoppers would be compensated with more juicy deals,
discounts, and offers across major product categories in the days leading to the
end of the promotion.
‘‘We,
therefore, expect to see increased shopping activity from this week, especially
as salary earners get paid and many of them prepare to intensify their festive
season shopping and with an eye on good prices while looking to avoid the usual
rush that accompanies the period,’’
disclosed Chief Executive Officer (CEO), Konga Group, Prince Nnamdi Ekeh. ‘‘Trends-wise,
we have regularly seen a situation where customers leave their shopping till
the last minute, even at the risk of missing out. But we understand that this
time, factors such as the current global economic situation, which Nigeria and
Nigerians are not immune to, may have played a part. Consequently, we have
decided to make available some extra juicy offers for the last two weeks of
KongaYakata as a gesture for last-minute shoppers,’’ Prince Ekeh stated.
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The
2022 edition of KongaYakata, a much-anticipated month-long shopping
fiesta, which kicked off on Friday, November 11, and will run through Monday,
December 12, 2022, has witnessed a feast of sorts for customers of Konga. In
addition to the deluge of massive discounts on a wide range of products,
shoppers have equally been treated to many other mouthwatering incentives such
as Treasure Hunts, Flash Sales, Happy Hour Deals, bundled offers, and an
assortment of Black Friday packages including Budget Store, 10k Bar Shop, 6k
Gadgets, Weekend Spree and much more.
Meanwhile,
facts on the ground have also revealed that shoppers have also defied the
prevailing difficulties in the local economy by finding ways to continue
shopping, despite the current economic downturn, by targeting high-value
deals on KongaYakata.
As
a result, shoppers on Kongahave bucked the trend, particularly those presented
by analysts and market watchers predicting that more people are expected to
drastically cut down on spending due to inflation. Investigations reveal that
rather than shy away from shopping, Nigerians have instead chosen to rely on KongaYakata
to shop smarter by targeting value-adding deals. The development has resulted
in a surprising rise in traffic and shopping sessions on www.konga.com within the first 12 days of the campaign
as bargain-hungry Nigerians scramble for special offers and best-priced deals at Konga.
The
spill-over effect has also extended to Konga’s physical stores located across
Nigeria, with increased foot traffic recorded in major sites including Lagos,
Abuja, Port Harcourt, Kano, Owerri, Enugu, Uyo and Warri, among others backed
up by a surge in retail sales.
The
curtains will fall on this year’s edition of KongaYakata on Monday,
December 12, 2022.
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